DICE Corporation | Rebranding the Security and Alarm Monitoring Business

DICE Corporation is a research and development company in the security and technology industry, offering software solutions that range from data entry to service details and account history across various sectors. I spearheaded a new creative initiative, known as the "New DICE," which introduced a modernized brand and messaging while retaining the core values of safety and security.

As the creative director, I was responsible for the entire rebranding effort, which included design strategy, marketing collateral, product guides, video production, website design, and the development of trade show applications. A key highlight of this rebranding was its unveiling at the ISC West trade show in Las Vegas, where we showcased the new brand identity through striking booth designs, print and digital marketing, signage, and product demonstrations. The rebranding created significant buzz at the event, attracting attention and generating excitement among attendees, solidifying DICE’s new direction in the security industry.