Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Decker Equipment | SchoolFix Catalog
Project type
Website Design and Development, Email Marketing, SEO and SEM, Social Media Marketing
Decker Equipment
Location
Vassar, Michigan
Role
Director of Marketing and Web Operations
Project type
Website Design and Management, SEO, SEM, Analytics, Google and Microsoft Ads, Facebook Ads, Social Media Management, Email Marketing, Copywriting, Video Production
As Director of Marketing and Web Operations at Decker Equipment, I spearheaded digital marketing and e-commerce initiatives that led to a 25% increase in revenue. Managing a 20K+ product inventory on the Magento EE platform, I worked with the team to optimize product information and pages daily, ensuring a seamless shopping experience. I developed a robust SEO strategy that drove a 15% increase in organic traffic annually and contributed to over $5M in annual online revenue.
I also advised the web and marketing team on traffic performance, providing monthly reports and recommendations for on-page optimization. I managed the content creation of over 80 blog posts, including keyword research, writing, editing, and internal link building.
Additionally, I collaborated with the SEO Specialist to perform regular keyword research across 100+ product categories and performed monthly site audits using SEMrush, addressing technical issues and enhancing site performance across 12K+ pages.