Advantage Unified Commerce | CPG Marketing Campaigns

In my role as a Digital Strategist at Advantage Unified Commerce, I was responsible for developing and overseeing the strategic direction for a diverse array of clients, including Ferrero, Ferrara, Smithfield, Boston Beer Company, Edrington, Blue Bunny, Bomb Pop, and Family Dollar. My focus was on optimizing user experiences and using data-driven insights to enhance the impact of digital campaigns.

One of the highlighted projects on my portfolio page is the evergreen website "openformagic.com," created for Keebler. This platform was consistently updated with seasonal and promotional content to keep it engaging. A standout feature was the "sELFie Studio," which allowed users to transform themselves into Keebler elves—an interactive and fun way to connect consumers with the brand.

I also spearheaded other successful campaigns, such as Ferrero's "Chase the Chocolate Checkpoints" and Ferrara's "Sweeten the Ride." These summer giveaway promotions were designed to encourage consumers to include sweet treats on their travels, further cementing brand loyalty and driving sales. By continuously integrating user experience design and leveraging data insights, I was able to deliver results-driven digital strategies for our clients.